Medellín: The City of Innovative Tourism
Medellín is the first Colombian city to be certified as a Smart Tourist Destination. The city's commitment to technology, innovation, and tourism has led to historic employment figures and record-breaking tourism numbers. In 2022, more than 1,386,153 tourists visited Medellín—an increase of 49% compared to 2019, when there were 929,839 visitors. This surge resulted in the highest hotel occupancy rate in the city's history, reaching 77%, according to Medellín’s Economic Development...